Focused on delivering measurable results.
Some legacies are measured in years. This one is measured in clarity.
Founded in Bedford, Texas in 1976 by Frank Svochak, TruForm Optics has spent half a century doing something quietly extraordinary — crafting specialty contact lenses that give people the gift of clear, healthy vision. After Frank’s passing, specialty lens pioneer Jo Svochak carried that legacy forward with the same precision, purpose, and devotion to the eye care professionals who depend on them. Today, their son Jan leads the team with the same commitment and passion that has defined TruForm from the beginning.
Fifty years deserved a presence worthy of the milestone. Red Monarch designed a Golden Anniversary campaign and built a website that honors the weight of that history while positioning TruForm for the next fifty years — balancing clinical authority with human warmth and translating a deeply personal legacy into a digital experience that eye care professionals can trust at first glance.
The result is a refreshed brand platform crafted as carefully as the lenses they make.
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Some briefs arrive with urgency built in. This was one of them.
When Euclid Vision Group prepared to launch Be Free® Day lens — a breakthrough daily silicone hydrogel soft contact lens engineered to manage myopia in children — they awarded the opportunity to Red Monarch. Our deep roots in myopia treatment options meant we understood not just the science, but the stakes. This wasn’t simply a product launch. It was an opportunity to change the trajectory of a child’s sight.
Red Monarch led the development of the launch PR campaign, enhancing the brand narrative, creative platform, and go-to-market strategy. From there, we drove practice adoption and fitting engagement across the eye care professional community — equipping practitioners with the tools and messaging needed to introduce Be Free® Day with confidence.
The campaign exceeded its targets. More importantly, it put a clinically proven myopia management solution into the hands of the practitioners best positioned to use it.
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A brand, to be believed, must first be seen clearly.
Dr. Sheryl Simms brings more than 30 years of clinical expertise to one of the most specialized corners of optometry — myopia management, dry eye treatment, overnight vision correction, and specialty contact lenses. Nationally recognized as Optometrist of the Year and founder of The Dream Vision program, her credentials demanded a brand presence equal to the work she does every day.
Red Monarch developed a campaign anchored by a single defining idea: The Art + Science of Specialty Eye Care. The campaign was expressed across window murals that transform the storefront into a compelling brand statement, and clinical marketing collateral for the Essilor® Stellest™ myopia control program designed to educate families and motivate them to act.
Every touchpoint was designed with the same standard of precision Dr. Simms applies to her clinical work. Where expertise is this uncommon, the brand must be equally distinctive.
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See Further. Fit Faster.
Euclid’s topography division, Medmont, challenged Red Monarch to launch the Medmont Meridia® Vantage, a new corneal topographer, in a category crowded with similar technical claims and predictable marketing.
Our creative breakthrough was simple: give the technology a personality. Inspired by the Vantage platform’s speed, versatility, and expansive scleral coverage, we developed OVERACHIEVER as the campaign’s central concept. The idea allowed us to communicate the instrument’s key advantages while describing it the same way you would describe a high-performing member of your team — approachable, dependable, and always willing to do more.
In an industry dominated by muted colors and conventional product advertising, we took a different approach. Dramatic black backgrounds, bold typography, and clean design created a visual identity that felt more like a movie poster than a medical device campaign.
The result was a distinctive brand presence that captured attention, generated strong industry response, and positioned Vantage as a topographer that consistently delivers more than expected.
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